Robert Harmon, Ph.D.

Consulting focus: Strategic marketing and service innovation. Robert Harmon has over 30 years’ experience in industries that include water transmission, semiconductors, information systems, healthcare, renewable energy, displays, and software. He has served as a financial analyst for Baxter International (pharmaceuticals), VP of Marketing for PreNet Corporation (mobile payment systems), Director of Marketing and Sales for Ameron International’s Water Transmission Group, and Director of Strategic Planning for NOV/Ameron.

Dr. Harmon is a consulting partner with L.B. Day & Company, Inc., a strategic planning consultancy, in the areas of market intelligence, research and business strategy. Recent clients include Intel Corporation, IBM, Valid USA, FEI, WebMD, Brewer Science, NWEA, Digimarc, Ramtron, DuPont-Air Products Nanomaterials, InFocus, Planar Systems, YottaMark, and Applied Materials. Dr. Harmon’s expertise includes implementation of the Maximum Opportunity Strategy Development process that enables organizations to identify, align to and achieve their greatest opportunities.

Dr. Harmon holds a MBA in Finance, and a Ph.D. in Marketing and Information Systems from Arizona State University. He has served as Professor of Marketing and Service Innovation and Cameron Research Fellow at Portland State University. Dr. Harmon is a recipient of the Oregon State Legislature's Faculty Excellence Award and the Tektronix Teaching Excellence Award. He was an American Marketing Association Doctoral Consortium Fellow held at the Wharton School. Previous faculty affiliations include the University of Oregon Executive MBA Program, Oregon Health & Science University’s MBA Program, and the American Graduate School of International Management (Thunderbird).

Dr. Harmon has published over 150 journal articles, conference papers, presentations, and keynote addresses for corporations, governments, and advanced research labs including Journal of Marketing Research, Journal of Marketing, Global Policy, Technological Forecasting and Social Change, Foresight, Journal of Advertising, Journal of Advertising Research, and Business and Society. His research has been funded by the National Science Foundation, Intel Corporation, IBM, WebMD, and Tata Consultancy Services, among others. His current professional interests focus on smart systems and the strategic transformation from product to service-innovation driven business models.

Dr. Harmon is a member of the editorial boards of IEEE IT Professional, Electronic Markets, Technological Forecasting and Social Change and the International Journal of Service Science, Management, Engineering, and Technology. He is currently co-authoring a book on service innovation in the cloud.